Ex. 4.5: Signifier – Signified

I was asked to find an advert from a magazine, newspaper or the internet, which has some clearly identifiable signs. I found this advert for Graham’s milk in a magazine.

001

Signifier Signified
Green, soft lettering “Goodness” in text- soft lettering to appear friendly and welcoming/inviting. The green ties into the green of the grass.
White background “Nothing added nor taken away”, “natural” – simplicity of the product reflected in simplicity of the advert.
Leaves behind milk The purest, clean image that would hark back to the “family dairy”. Again, “natural”.
Advertisements
This entry was posted in Part Four: Landscape and identities. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s